The Money Blueprint® Program

Mindset, Finance & Business Consulting that puts you in control of your wealth growth.

Maximize Your Profits

Accelerate Wealth Growth

Transform Your Money Story

Ignoring your money problems won’t earn you financial freedom.

Many highly successful business owners never live the life they dream of because they’re trapped in financial overwhelm. No matter how much money they make, there still never seems to be enough. They’re continually working harder without ever achieving financial success.

Are you...

The first step towards financial freedom is being honest with yourself.

Let’s bring you back into alignment with your incredible business vision and a desire to live life on your terms. 

The Money Blueprint® Program will help you master your business and personal cash flows, take control of your relationship with money, and learn the skill of creating wealth.

Profit First Certified Professional

Increase Profits and Gain Control of Your Finances

Take back the power in your relationship with money

Heal Your Financial Past

Change your money mindset to dramatically decrease financial stress and anxiety to improve your quality of life.

Unleash Your Earning Potential

Realize what’s financially possible. Get out of crushing debt and gain fresh momentum with your money.

Build Real Wealth (finally!)

Feal clear and confident about your finances. Start making the most of your profits and leave no possibility unexplored.

Live Your Dream Life

Finally have freedom of choice in your business and finances. Have peace of mind that your financial future is secure while you enjoy work-life balance, self-care, and travel (without checking in at work).

I was a financial expert making over six figures – and buried in over $500K of debt.

I’m Hilary Hendershott.

It wasn’t so long ago that I was a high earner drowning in debt:

  • $25,000 in auto debt
  • $72,000 in school loans
  • $50,000 in credit card debt
  • $420,000 in mortgage debt
The lowest point for me came when I lost my condo due to foreclosure and moved into my mom’s spare room. My FICO score was below 500 and all of my bank accounts were empty.
The truth is, I was overspending so more people would like me (or so I thought). I wasn’t investing in my future. Did I know better? Of course, I was a financial advisor! But my actions didn’t reflect how I really wanted to live – how I really wanted to show up to the world around me.
It was fun to look successful, but it haunted me knowing I just looked the part. It wasn’t the real deal.

I knew I needed a plan. I knew I needed to rethink how I thought about money.

After hitting rock bottom, I completely turned my life around.

Now, I’m an entrepreneur, wife, mother, fee-only fiduciary, Certified Profit First Professional, and Certified Financial Planner™ professional with over 20+ years of experience championing my clients’ financial success.

I’ve built a million-dollar business with a growing team. I work because I want to – not because I have to.

I intimately understand the financial struggles you face because that was my story, too. I can show you how to intuitively understand your numbers and heal your relationship with money. I did this for myself and gained financial success, for real this time, as a result.

I don’t worry about money anymore, and I haven’t for years. I surround myself with cash and spend far less than I earn, so my family is almost fully insulated from economic cycles.

It’s my greatest privilege to guide clients who have experienced being ignored by the so-called experts to now have financial clarity and even triumph. It’s my greatest joy – my purpose on the planet – to show people just like you the ‘side door’ to financial freedom.

You are not the only one struggling with business finances. We’ve seen it all. I’ve been there.

I created The Money Blueprint® Program to teach you everything I’ve learned on my path to business success and financial abundance.

The Money Blueprint® Program for Business Owners

Gain Profit Clarity & Financial Freedom in 12 Months or Less

The Money Blueprint® Program will help you:

Other programs focus on either the mindset or the systems, but The Money Blueprint® Program combines both. Our unique program seamlessly blends mindset, financial planning, business coaching, AND systems automation. It’s an all-in-one solution to understand your internal relationship with money, find ways to earn more without burning out, and ultimately, grow both your business and net worth.

If your business is earning between $150,000 and $2,000,000 in annual revenue, The Money Blueprint® Program was made for you. 

Danika’s Story

Danika* came into the program defeated but finished empowered.

As a real estate agent, Danika’s business income is often highly unpredictable. With The Money Blueprint® Program, she now reliably keeps her pipeline full of clients!
She overcame the limiting beliefs that she wasn’t good with money and would never have enough. Now, she guides her financial life with these beliefs: “I’m in control of my money,” and “I’m a magnet for money.” What a powerful shift that was for her financial life!
Now, she saves for taxes and financial independence while still having steady cash flow to fund her personal life. She has more than enough money, and it flows to her easily.


Today, Danika has increased her net worth by nearly $300,000 per year for every year since, and she purchased her dream home in the high-priced Silicon Valley in 2021! If her growth rate continues, without any increases to her savings rate, Danika will be a millionaire in just a few years.
Starting net worth, January 2018: –$191,000 (that’s negative nearly $200,000!)
Net worth after first 7 months: $106,118
Net worth after 24 months: $567,751

Current net worth, December 2023: $1,143,519

*Not Danika’s real name, but yes, these are her real results.

The accountability & support you need for financial freedom

This is not going to be one of those programs where you register, get behind and never complete the work, leaving you feeling disappointed and regretful.
The 12-month program was designed to ensure you feel supported – both by our team of qualified advisors and your fellow program participants – as you take action towards growing your wealth.

With The Money Blueprint® Program, you’ll transform your financial success and stay on track through:

Personalized Cash Flow Automation Plan to manage and optimize the flow of money within your business and personal life

Weekly emails to let you know exactly what needs to be done (or how you can catch up quickly), direct you to find what you need and inspire you to keep focused

Bi-Monthly Profit Strategy Sessions where you can ask questions in a group setting and learn from the discussion with other business owners.

Monthly Video + Audio learning modules that are easy to digest and can be accessed anywhere you have Wifi

Monthly 1:1 calls with your Profits Consultant to support you in taking action on your customized plan to grow your net worth

Quarterly full-day Mastermind sessions where you will dive deep into financial transformation

Wealth Mastermind community where you can nurture valuable relationships with other business owners facing and overcoming similar challenges

Ready to empower yourself to improve your mindset, productivity, business profits AND your personal net worth?

Meet Your Team

Our team stands out, not just for their extensive financial education or impressive track records, but for their genuine passion to guide with data and real-life insights. We’re not just financial advisors; the Hendershot Wealth Management (HWM) team is a powerhouse dedicated to transforming the financial trajectories of business owners. At our core, our commitment to serving you far surpasses industry norms. With us by your side, envision a future without limits.

Hilary HendershottSM, MBA, CFP®

Hi, I’m Hilary HendershottSM, founder of Hendershott Wealth ManagementSM. My story-and my self-confidence-hit rock bottom when I lost my luxury condo to foreclosure, spent all of my money (and then some), and drove my FICO score below 500.
That experience – and the compassion and financial wisdom I learned recovering from it – helped me revitalize how I think and plan for growing wealth in my life. It is infused in who I am as a professional. I now run a leading financial advisory firm for women and couples. With over 20 years of experience as a fee-only fiduciary financial advisor and stock market expert, I’m helping empower women and couples to take control of their financial future.
I started Hendershott Wealth ManagementSM in 2014 where my team and I provide profit consulting and wealth management services for high-net-worth women and couples. I’ve helped women across the U.S. protect and grow their wealth while reducing – or even eliminating – their financial stress. I am also proud to be the lead consultant for Money Blueprint®, our transformational program that empowers business owners to fully understand the exact numbers driving their business forward.
This is the part where I tell you I’m also the host of the Profit Boss® Radio podcast where I get to share interviews and insight with actually actionable advice to help you in your financial journey. I’m also a TEDx speaker and regularly featured in the Wall Street Journal, NBC, ABC, FOX, DailyWorth, Forbes, and Investopedia.

I was recognized as a Top 40 Under 40 Entrepreneur in Silicon Valley and Investopedia has named me one of the Top 100 Most Influential Advisors in the US the past six years. After more than 30 television appearances, NBC gave me the nickname “The Investor’s Voice of Reason” as their go-to personal finance expert in Silicon Valley.

While I do have an MBA from Santa Clara University and I’m also a CERTIFIED FINANCIAL PLANNER™ professional, my favorite title may be wife and mama. My husband Robert and I adore our daughter Harlyn who recently overcame childhood leukemia. Now she’s living a normal, healthy childhood and we are able to spend time as a family at our homes in California and the beautiful island of Puerto Rico. We’re loving life and see a bright future where we see people prospering, the world is thriving, and financial freedom is everywhere.

Jen Rupp, CFP®

Financial Advisor

Hi, I’m Jen, and I’m a Financial Advisor, CERTIFIED FINANCIAL PLANNER™ professional, wife, mother, and friend. Before joining Hendershott Wealth Management in 2017, I spent 12 years serving with an independent wealth management firm in Indiana. What I love more than anything else about my role is that I get to work with clients.

Can I share a secret? I’m an analytics aficionado (read: numbers nerd), which means I love how numbers can work to make your money go further. It’s one thing to imagine the life you want, but it means that much more when you have the number to back it up.
That’s where my education and experience give me a unique perspective. I was the first woman to graduate from Bethel College with my particular degree in Economics and Finance with a minor in Accounting. This also seemed to be the future for me and I’ve wanted to be a conduit for positive financial outcomes in people’s lives for as long as I can remember.
With Hendershott Wealth ManagementSM, I can focus my expertise on our collaborative coaching and financial planning. This is my chance to help numbers be fun and fulfilling – and also enormously impactful – for everyone.

Kacy Smith

Cash Flow Coach
Hello, I’m Kacy, and I’m thrilled to be part of the Money Blueprint® Program as a Cash Flow Coach dedicated to your financial success.

I hold an Associate’s Degree in both Accounting and Finance, but what sets me apart are my certifications and licenses that include being an Advance Certified Profit First Professional, Certified Professional Financial Coach, Financial Coach Academy Graduate, and a Ramsey Preferred Master Financial Coach.

Together with the HWM team, our mission is clear: I’m here to empower driven entrepreneurs and small businesses like you to organize your finances, reduce debt, and effectively manage your cash flow. My goal is to help you confidently run a profitable business with less stress and enable you to say “yes” to the things that truly inspire you.

Through our collaboration in the Money Blueprint® Program, we’ll customize a Cash Flow Automation plan tailored specifically to your needs. We’ll gain clarity on your current financial situation, identify key problem areas, and implement strategic steps to position you exactly where you want to be financially.

I’m excited to work alongside you on this transformative financial journey within the Money Blueprint® Program. Together, we’ll unlock your full financial potential.

Amy Hamer

Chief of Staff

Hi, I’m Amy, and if you told me I would get to help lead a team of incredible women who are some of the top financial professionals in the United States, I’d have thought I was dreaming. That’s until I met the Hendershott team. What drew me to this opportunity is how a relatively small team can be doing so much good for women, couples, and business owners.

Our team truly believes in what we get to do – and we love making a difference! The authenticity and genuinely good intentions for our clients and each other keep me inspired. 

My role in the Money Blueprint® Program is as your concierge. I’m your gal for any and all logistical or scheduling questions including access to calendars, receiving emails, access to curriculum, and even billing. Don’t hesitate to reach out if you need help – I’m here for you!

Before joining Hendershott Wealth ManagementSM, I served as Chief of Staff at Coastal Wealth for 12 years helping lead a team of over 200 financial advisors. I graduated from the University of North Florida with my business degree (emphasis in finance).

When I’m not busy helping take HWM to the next level, I love spending time on the beach, being with my family, traveling, and playing with our Great Dane named Rivi.

If you’re looking for more time in your day, more money in your bank accounts and more confidence as an entrepreneur, we are the right team to help you get there.

Sophia’s Story

Sophia* was struggling after her financial safety net disappeared, but gained security by taking control with the Money Blueprint®

After a tragic family accident, Sophia’s finances abruptly turned upside down. The security net she was used to was suddenly gone!
Sophia realized that no one had been holding her back, except herself. She was not where she wanted to be in either her personal or financial life. Although her business had traction, it was nowhere near where it could be. It was Sophia’s own patterns of self-sabotage that were holding her success back.

Ultimately, Sophia committed to financial health and success. With our foundational strategies and consulting advice in The Money Blueprint® Program, Sophia built the confidence to raise her hourly rate from $50 to $250 while working less. That one action increased her annual income by $50,000!

With this additional income, she was able to pay down debt and save towards future goals. Sophia has expanded her practice where her team members generate her business’s profits instead of her. Her business gains have directly impacted her personal life. She’s now happily married, owns a home in Los Angeles, California, and she had her first baby this year. Sophia was able to take a paid maternity leave away from the business to focus on her baby. During this time, her business thrived! It generated more profit than ever could have been possible if she was still a solo operator.
Sophia’s business success ripples outwards to her team’s success. She now funds a company benefits package with a retirement plan.

Sophia’s still in the early stages of her wealth growth, but her success is undeniable. She is already well on her way to earning her financial independence and freedom.

Starting net worth, January 2018: $22,171
Net worth after 12 months: $40,152

Current net worth, December 2023: $1,300,027

*Not Sophia’s real name, but yes, these are her real results.

Your 12-Month Journey with The Money Blueprint® Program*

The Money Blueprint® Program starts with a foundational learning structure over a one-year timeframe. Your customized consulting calls (included in the program) make sure you are on track for your personal financial goals. Your journey won’t look like anyone else’s.

Month 1

Set the Foundation

Begin your transformative money journey with our exclusive Money Operating System®, our proprietary model for money psychology training. You’ll unravel your money story to better understand your past financial beliefs and prepare yourself for future wealth. You’ll receive access to your customized financial dashboard, displaying your entire financial picture including real estate, mortgages, credit card balances, bank accounts, and investments. You’ll be able to view your net worth in real-time any time! We’ll also have our first Virtual Live Mastermind where you’ll be empowered to begin transforming your current money reality – it’s like no other conversation you’ve been a part of.

Month 2

Rewrite Your Money Script

Your Money Narrative is all about understanding and reshaping the deep-rooted beliefs and responses you have towards money. It’s not just about the words; it’s about your reactions, choices, and emotions around finances. By diving deep with our exclusive Money Operating® System Assessment, you’ll uncover hidden attitudes and beliefs that could be holding you back from the financial future you desire. Remember, the stories we tell ourselves about money play a huge role in shaping our financial reality.

Together, we’ll replace those limiting beliefs with empowering narratives that not only change how you speak about money, but also how you feel and act around it. Let’s turn your money story into one of abundance and confidence!

Month 3

Streamline & Automate Your Cash Flow

This month, you’ll meet with your Profits Consultant to understand and implement your customized Cash Flow Automation plan. This is where we dig into how you’ve crafted your income streams – and you can expand, even multiply them! You’ll get specific coaching on how to scale your business’ profitable revenue streams or redesign aspects of your business with profits in mind.

Month 4

Plan for The Future & The Unexpected

Once we’ve set your Cash Flow Automation plan in motion for the most wealth growth, our next step is to make sure both your business and personal life enjoy financial stability for the long haul. By setting up disaster recovery, contingency and succession plans, you’ll set your business up for success no matter what the future brings. You’ll learn more about investment options and how to choose the right retirement savings scenario for your needs. We’ll help you understand your taxes – and even show you how to reduce your tax bill!

Month 5

Balance Business and Life

Work should support a life you love. We’ll identify how to turn the dials of your business to run at top profitability! Together with your Profits Consultant and team of professional advisors, you’ll identify your top profit generating activities and implement a system to keep a consistent flow of sales in your pipeline. It’s also time to review your automation plan. Adjustments needed? Your Profits Consultant is on it to ensure your business becomes a well-oiled machine, so you can have the flexibility and freedom you deserve.

Month 6

Protect Your Gains

The focus is on investing, insurance, and planning for the future. The goal is to multiply your wealth, and ensure you protect what you’ve built! You’ll take action to set up your retirement accounts and build a plan to fund them. You’ll also secure insurance policies and draft your estate planning. Note: We don’t sell insurance policies or draft estate plan documents, but we’ll refer you to those professionals. Those professionals will charge you for their services directly outside of our engagement in the Money Blueprint® Program. If your automation plan needs fine-tuning, your Profits Consultant is there for you to make the final tweaks to the system.

Month 7

Generate Daily Profit

What do you need to do every day to generate the MOST profit? As simple as the question is, you may be surprised how few business owners know their unique answer. This month, you’ll focus on scheduling and executing high-profit activities on a regular basis. This may include hiring or delegating to give you more space in your schedule to focus on what really matters.

Months 8-11

Accelerate Wealth Growth with Our Guidance

Now that your cash flow automation funnel is churning, you can focus on everyday activities to generate an even higher level of business profit and personal income. Together, we’ll help you overcome any fear of failure or self-sabotaging behaviors. Challenges might arise, but together, we’ll reinforce your clarity and confidence, leaving you with maximum power in your role as CEO. We’ll focus on personalized business building activities like:

  • Hiring the right people
  • Sharpening your sales pitch
  • Drawing boundaries and refining your business
  • Money talks with your loved ones
  • And so much more, from debt plans to effective scheduling.

Month 12

Celebrate Your Growth & Prosperity

Let’s review your year of transformation. It’s an empowering experience to see how far you’ve come! And if you wish to continue growing with us beyond the year, we’re here for you! We’ll review options to support you on-going as your company and life continue to thrive.

*This is a sample framework of each month in the program. At our discretion and based upon your individual needs, we may move areas of focus to different months.

Personalized For Your Unique Needs

When you invest in The Money Blueprint® program, you get access to learnings and expertise from all these trusted advisors:
Referrals to these trusted advisors are also provided:
The advice you receive from us is customized with your best interests in mind.

Save yourself time, effort and money with the Money Blueprint® Program.

Nina’s Story

Nina* was focused on paying off debt, but learned how to accelerate her wealth accumulation instead

Nina made big changes early in the program. She left her job, invested in herself and committed to growing her business, and purchased a home in a different state to lower her cost of living. All of these powerful decisions created more margin in Nina’s life and accelerated her ability to pay down her debts rapidly. Debt is easier to pay down when you have more cash flow, so Nina created more cash flow with our guidance in the program. But she also made adjustments and plans to ramp up her savings after those changes, too.
Beginning net worth, January 2018: $102,360
Net worth after first 24 months: $174,192
Current Net Worth, December 2023: over $1,000,000
*Not Nina’s real name, but yes, these are her real results.

Can You Imagine Your New Future?

This isn’t wishful thinking – it’s life with the Money Blueprint® Program. If you’re ready to thrive, not just survive, take control with The Money Blueprint® Program.

Ready to Transform Your Finances?

Step One:

Schedule a Call

This 30-minute Strategy Call will help us get clear on where you are financially (100% judgment free). You’ll receive valuable insights on how you can unlock the profits you really want, and we’ll discuss if the program is the right fit for you.

Up Next:

Your Exclusive Invitation

If our call reveals that The Money Blueprint® Program aligns with your goals, your Profits Consultant will invite you to embark on this transformative journey.

Final Leap:

Improve Your Net Worth

Join us, and together we’ll increase your profits and gain control of your money, so you can live a life you love.

Let’s uncover your financial potential:

Frequently Asked Questions


What if I don’t know my numbers or financial situation well?

Don't worry; you're not alone. Our comprehensive curriculum was designed for business owners who might not be familiar with their financial intricacies. Our goal is to help you intuitively understand, so you can gain control of your business and personal wealth. We pair this with personalized, live coaching sessions, so you can ask any questions you may have along the way.

What sets The Money Blueprint® Program apart from other financial programs?

While other programs might touch on finances or mindset, Money Blueprint® dives deep into both, and then takes it a step further with system automation. Our unique program seamlessly blends mindset, financial planning, business coaching, AND systems automation. So, if you're feeling a bit out of the loop with your financial situation, you're in the right place. We'll start by assessing where you stand and coming up with a personalized action plan to transform BOTH your business and personal finances. Through individual and group coaching sessions, we'll empower you to not just understand, but master your financial landscape. Our distinct approach ensures you're not just informed, but transformed. We're not just another program; we're your financial game-changer!

Can changing my money mindset really elevate my wealth?

Most definitely. Think of your money mindset as the foundation of your financial house. If the foundation's shaky, the house won't stand strong for long. We've walked this path personally. The game-changer? Rewiring the brain about money, literally. Through the power of neuroplasticity, you can reshape your thoughts and feelings about money, recognizing its true role and impact in your life. So, when we talk about refining your money mindset, our team is speaking from experience and heart – because we've experienced the transformation it can bring.

What qualifications do you have to teach about business profit?

Our team consists of Certified Profit First Professionals who are also Certified Financial Planner™ professionals (CFP®) who are dedicated to ensuring your financial success. Our firm has been named an Investopedia Top Advisor in the US 6 years running. With over 60+ years of combined industry experience, we bring a wealth of knowledge, experience and wisdom to the program, offering you lifelong strategic skills and the accountability you need to thrive.

How much does The Money Blueprint® Program cost?

Our pricing reflects the premium value and transformative power of The Money Blueprint® Program experience. While we periodically adjust our rates to align with the market and the value delivered, you can anticipate a 5-figure investment. Many of our clients have celebrated 6- to 7-figure returns on this investment. The exact cost and payment options will be outlined during your Strategy Call if the program aligns with your needs.

Is The Money Blueprint® Program conducted in-person or virtually? How will I get access to the curriculum?

The Money Blueprint® Program is a comprehensive 12-month program that's fully online, so you can learn from wherever you are. Once you join, you'll receive login details to our exclusive online platform. Here, you can access all the video training, curriculum materials, call recordings, and more. We've ensured it's user-friendly, and offer content in text, video, and audio formats. What's more, you'll also get special access to our private podcast to enhance your learning experience.

I struggle with staying accountable. How does The Money Blueprint® Program ensure I stay on track?

Staying on track is essential, and we get how challenging it can be. That's why The Money Blueprint® Program goes the extra mile to keep you motivated and accountable. Here's what we offer:

  • Personalized Strategy Sessions with a Profits Consultant: We pair you up with an expert who not only helps you design your cash flow automation but also guides you through implementing it step by step.
  • Monthly Coaching Calls: To ensure you're progressing and to address any questions or obstacles, we host coaching calls that dive deep into specific topics and give you a chance to get direct feedback.
  • Wealth Mastermind Sessions: Connect with a community of like-minded business owners. These sessions are gold for getting different perspectives, sharing challenges, and celebrating wins together.

We're all in to support you if you’re willing to show up and take action towards improving your financial success.

What can I expect to achieve with The Money Blueprint® Program?

While no results are guaranteed, we promise if you show up, take action, and commit to The Money Blueprint® Program, you will see an overall improvement in business and personal finances.

We encourage you to read our Testimonials to see the results that our past clients have experienced.

What is the refund policy?

Our default is no refunds, but we understand things happen. Talk to us about any unexpected situations.

If you have questions about the program, book your free strategy session. We're here to help you decide if this is the right move for you, so you’re confident in your decision before you enroll.